Yurtle secures £1.4m in seed funding co-led by Insurtech Gateway and Mustard Seed Maze to expand its team and launch a digital care assistant
The seed financing was co-led by Insurtech Gateway and Mustard Seed Maze to support product expansion and the rollout of a new digital care ally.
Yurtle operates as an insurtech that helps workplaces combat caregiver burnout through an insurance-based employee wellness benefit.
Yurtle, a London-based insurtech addressing workplace caregiver burnout, has secured £1.4m in a seed financing round co-led by Insurtech Gateway and Mustard Seed Maze. The fresh capital will be deployed to expand the company product and sales teams, alongside facilitating the launch of its digital care ally, Yurty.
The business addresses the strain placed on informal caregivers in the UK workforce, combining a B2B platform with insurance products to build resilient care networks and financial safety nets. The round strengthens the company footprint across both the insurance and social impact sectors.
From the founder
"We believe there is no single systemic challenge more pressing or fascinating to solve for than our ageing population. We are thrilled to have secured funding that allows us to continue building the tools families need to meet their obligations of care for loved ones without sacrificing their health. With the formal announcement of Jose Ribeiro as Chairman of Yurtle, this is truly a mission to give others what we wish our family had access to in its time of need"
Antonio Ribeiro
Founder at Yurtle
Investor perspective
"For MSM, tackling the challenge of a growing elderly population has always been an area of interest, considering the size of the problem and the impact potential. However, it was only clear to us after meeting Yurtle that a scalable business model could be found in the space. The combo of a solution that solves the financial (insurance) and non-financial (platform) issues linked to caregiving, together with a business model that splits the responsibility between employees and employers, makes this possible. António and the team he built around Yurtle couldn’t be a better fit to tackle this problem, with a combination of business, insurance, behavioral science and on-the ground experience working with caregivers"
Sofia Queiroz
Investment Principal, Mustard Seed Maze
Use of funds
- 01Grow the team
- 02Continue product development
