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Series A

WatchMyCompetitor secures £2m Series A investment from Blackfinch Ventures and Praetura Ventures to scale operations

Blackfinch Ventures and Praetura Ventures back WatchMyCompetitor in a £2m Series A round led by Pete Carway.

£2.0MSeries A

WatchMyCompetitor operates an artificial intelligence driven competitor intelligence platform that tracks market trends and regulatory shifts in real time. The firm supports clients across more than 45 countries by combining automated data collection with expert curation.

WatchMyCompetitor has secured £2m in Series A funding from Blackfinch Ventures and Praetura Ventures, with each backer committing £1m to the transaction. The capital will be deployed to expand the company sales, client success, marketing, and senior management teams across technology and sales functions. Pete Carway, investment director at Praetura Ventures, led the funding round.

The London-based business operates an online tracking platform that combines artificial intelligence with human analysis to monitor commercial developments such as price changes, promotions, and new product launches. The company has seen rapid growth over the past year as organisations across multiple sectors adopt the software to support real-time responses and protect revenue.


From the founder

"As digital channels are now the main route to market for most sectors, this investment allows us to rapidly scale the business, helping even more WMC clients protect and grow their revenue."
RJ

Richard Jackson

Co-founder at WatchMyCompetitor


Investor perspective

"Since it was first established, WatchMyCompetitor has amassed an impressive list of international clients, spanning a whole myriad of sectors."
RW

Reuben Wilcock

Head of Ventures, Blackfinch Ventures


Use of funds

  1. 01Invest in sales and marketing
  2. 02Grow the team
  3. 03Scale operations

Investors

David Foreman

David Foreman

Praetura Ventures

Blackfinch Ventures

Reuben Wilcock

Blackfinch Ventures


Categories

AI/MLEnterprise Software

About the company

W

WatchMyCompetitor

WatchMyCompetitor provides an artificial intelligence platform for real time competitor intelligence and market tracking.

London, UK Founded 2020
£2.0MRaised