Viewture secures debt and equity investment from Lingotto
Lingotto has provided debt and equity funding to creator financial services platform Viewture.
Viewture provides upfront capital to global creators in exchange for future content earnings. The company enables talent to fund projects and grow channels without surrendering equity.
Creator funding platform Viewture has secured a multi-million-dollar debt and equity investment from London and New York based alternative investment management firm Lingotto. The transaction was carried out through Lingotto Mosaic, a private markets strategy managed by Pam Chan.
The capital will support the company as it continues to deliver financial services and upfront funding to digital creators worldwide, allowing them to scale their channels without giving up equity. Lingotto backing follows extensive research into the creator economy by the investment firm.
Lingotto operates as an investment management firm owned by Exor N.V., focusing on bespoke partnership capital and flexible direct investments. Executives from the firm highlight the creator economy as a rapidly growing market.
From the founder
"This investment marks a pivotal moment, not just for our company, but for the creator economy itself, as we continue to be the financial services provider of choice for content creators worldwide."
David Page
CEO and Founder at Viewture
Investor perspective
"The future of media belongs to creators, and Viewture is leading the way. Our investment helps empower a new generation of digital storytellers with the funding, insights, and support they need to turn creativity into powerful, scalable businesses."
Pam Chan
Managing Partner and CIO for Lingotto Mosaic, Lingotto
