Vestico secures £250k from Jenson Funding Partners to develop its eCommerce technology
Jenson Funding Partners backed the London platform to support technology development and team growth.
Vestico provides a social fit and personalisation platform for the fashion and beauty sectors. The company helps retailers improve online conversion rates and reduce product returns through user-generated content and proprietary artificial intelligence.
London-based social fit and personalisation platform Vestico has secured £250k in investment from Jenson Funding Partners. The capital will be deployed to support further technological development and team expansion as the company scales its operations to service major international brands.
The fashion and beauty eCommerce sectors face persistent challenges regarding low conversion rates and high return volumes. Vestico addresses this issue by integrating user-generated content with proprietary artificial intelligence to help consumers find accurate sizes and shades, thereby boosting buyer confidence and curbing waste.
The firm recently expanded its offerings with the launch of Vestico for Beauty and a partnership with Spanish fashion label Desigual. Founded by Maia Sasania, Benedikt Hirmer and Maddie Forman, the business plans to introduce its services to several additional major brands over the coming year.
From the founder
"Vestico was created to give shoppers confidence and inspiration to buy items they will keep. Our mission is to represent every single shopper on their favourite brand’s stores and equip them with critical information to prevent returns. Our driver is our knowledge that five years from now we will fundamentally transform the way people shop online. This investment will help us continue to grow our team and develop our platform to scale and service the largest brands on the planet."
Maia Sasania
CEO at Vestico
Investor perspective
"We’ve all experienced shopping for clothing online, from figuring out the right size to purchase to going through the process of returning things that just don’t fit well enough. It can be such a frustrating practice and what Vestico has developed is exactly what’s needed in the eCommerce dominated marketplace we find ourselves in. Vestico is solving a real-world problem by helping shoppers nail down the sizes they need and by doing that, helping the environment too by cutting down on the volume of returns that create so much unnecessary waste. We are delighted to have backed such a forward thinking company."
Sarah Barber
CEO, Jenson Funding Partners
Use of funds
- 01Grow the team
- 02Continue product development
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About the company
Vestico
Vestico develops a social fit and personalisation platform for fashion and beauty brands.