Upgrade Pack secures £1.3m to support international expansion into North America and Asia Pacific
The private investment round was led by David Brownlow and Ben Rawson of Havisham Group.
Upgrade Pack operates a closed online marketplace that connects directly to airline and hotel APIs to provide discounted and exclusive premium upgrades. The platform is distributed through financial institutions and corporate partners as a loyalty reward or employee benefit.
Upgrade Pack has secured £1.3m in a fresh private investment round led by David Brownlow and Ben Rawson of Havisham Group. The capital will support the company as it rolls out its travel upgrades app into international markets including North America and Asia Pacific. Alongside the funding, David Brownlow is joining the board as chairman as the firm continues its private funding strategy.
From the founder
"It was clear right from introducing David to our platform that he understood the value of what we’re creating, and matched our ambition to bring something entirely new to the market. Having someone of David’s calibre and experience will be invaluable as we expand into North America, and Asia Pacific this year."
Craig Unsworth
Group CEO at Upgrade Pack
Investor perspective
"I’m delighted to join Upgrade Pack as Chairman during this exciting phase of growth. Its innovative, easy-to-use technology is a game-changer within customer loyalty, and I look forward to seeing users and clients alike derive huge value from this transformative platform."
David Brownlow
Chairman, Havisham Group
Use of funds
- 01Expand into international markets
Investors
Categories
About the company
Upgrade Pack
Upgrade Pack provides exclusive flight and hotel upgrades through a loyalty-based membership app.