Octopus Ventures led the Series A round with participation from MMC Ventures, Felix Capital, and existing investors.
Share allotment filed at Companies House
Unmade is a London-based software company providing digital solutions for the fashion and sportswear sectors. Its platform connects consumer demand directly to production.
Fashion software provider Unmade has secured £4.8m in a Series A financing round led by Octopus Ventures, with additional participation from MMC Ventures, Felix Capital, and existing backers. The capital will be deployed to accelerate global expansion, advance product technology, and support team growth across Europe and the United States.
The raise follows a period of commercial traction for the London-based business, which expanded its software capabilities beyond knitwear to include print customisation and high-performance teamwear through a partnership with Rapha. Founded in 2014, the company aims to align apparel manufacturing with actual consumer demand to foster a more sustainable industry.
From the founder
"We have an ambitious roadmap for the future of Unmade and we’re delighted to have the support of the team at Octopus Ventures, who understand our vision for a more efficient and sustainable fashion industry. Unmade now works with three of America’s top 10 fashion brands, and recently launched a groundbreaking teamwear offer with UK cycle brand Rapha. With the help of Octopus Ventures we will continue to lead the fashion and sportswear industries, delivering our innovative end to end digital solution to power fashion driven by demand."

Hal Watts
CEO and Co Founder at Unmade
Investor perspective
"Unmade has already seen rapid growth this year, with its recent teamwear launch proving a resounding success, and we expect to see this continue as the company further develops its on-demand supply chain offering. We are delighted to be joining Unmade at such a crucial time in its journey and look forward to working with this fantastic team."
Zoe Chambers
Early stage investor, Octopus
Use of funds
- 01Expand into international markets
- 02Continue product development
- 03Grow the team
Investors
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About the company

Unmade
Software platform connecting fashion and sportswear consumer demand to production.

