Unfabled secures £1.3m seed investment from Arāya Ventures to support nationwide retail expansion.
The funding round was backed by Arāya Ventures and accompanies an expansion into 737 Boots stores nationwide.
Unfabled is a women's health platform that provides accessible and clinically backed supplements designed for female wellness. The company translates community insights and lived experience into high street retail products.
Unfabled has secured £1.3m in a seed funding round backed by Arāya Ventures. The fresh capital arrives alongside a major retail expansion into 737 Boots stores nationwide, marking a rapid scaling phase for the wellness brand. The investment lifts the company's total seed funding to $3.9m following strong direct-to-consumer growth and high street demand.
Founded in 2021 by Hannah Samano, the platform uses community-led methodologies to develop science-backed supplements targeting symptoms related to the menstrual cycle. The latest backing will support the brand as it consolidates its high street footprint and expands availability across the retail sector.
From the founder
"Women’s health has been sidelined for far too long. At Unfabled, we’ve shown that when you truly listen to women, you don’t just create better products – you create a movement. Boots expanding our footprint by over 1000% proves that women’s health is no longer niche. We’re proud to be building a brand, a community, and a category that retailers and investors can no longer ignore."
Hannah Samano
Founder at Unfabled
Investor perspective
"Unfabled represents the future of women’s health: community-driven, culturally relevant, and commercially explosive. Hannah has built unparalleled momentum, with DTC growth that has translated directly into retail success. We are thrilled to back her and this brand at such a pivotal stage."
Rupa Popat
Partner, Arāya Ventures