Seed15 August 2024

Trumpet secures $6.4m in seed funding to expand into the US and build AI revenue intelligence.

The seed round was led by AlbionVC and will support international expansion alongside new product features.

$6.4MSeed

≈ £4.9M at $1 = £0.7777 on 15 Aug 2024

London-based B2B sales startup that builds collaborative digital spaces to streamline buyer journeys.

London-based B2B sales platform trumpet has secured $6.4m in seed funding to support its expansion into the United States and the development of new artificial intelligence features. The investment round was led by AlbionVC, with participation from Gridcog, Treefera, Lightbird Ventures, Anamcara Capital, and Triple Point Ventures. The latest capital injection follows a pre-seed round of £1.6m raised in 2022.

Founded in 2021 by Rory Sadler, Nick Telson, and Andrew Webster, the company provides collaborative digital workspaces known as Pods that centralise buyer interactions, documents, and demonstrations. Trumpet aims to address growing complexity in B2B purchasing by focusing on buyer enablement, helping sales teams reduce sales cycles and improve forecast accuracy through proprietary revenue intelligence signals.

From the founder

"Companies are continuing to tighten their belts because of the economic climate and that means sales teams need to change how they fundamentally approach selling. We’re helping companies collaborate and centralise their buyer journey, increasing their sales efficiency and velocity. Our proprietary revenue intelligence signals are also helping revenue leaders forecast and understand their deal pipeline like never before. The new trend of buyer enablement is happening and we’re at the forefront of it. We’re delighted to be working with Paul and the team at Albion to support us as we expand to the US and integrate AI into the platform so we can continue to serve buyers and sellers."

Rory Sadler

co-founder and CEO at trumpet

Investor perspective

"Rory, Nick, and Andrew have built one of the most exciting B2B platforms we have seen recently. Trumpet is elegantly designed and extremely easy to use and it’s already proving its effectiveness with global teams. There is so much potential for Pods to not only own the conversations between buyers and sellers but also other areas of B2B communications and I’m looking forward to working with the team as they expand and grow."