Seed15 August 2024

Trumpet secures £4.9m seed investment led by AlbionVC to fuel US expansion

The funding round was led by AlbionVC with participation from Lightbird Ventures, Anamcara Capital and Triple Point Ventures.

£4.9MSeed

Trumpet provides a collaborative digital workspace that centralises the entire B2B sales cycle into single links called Pods. The platform helps revenue teams manage pitches, content and communication to improve buyer engagement.

London-based sales technology platform Trumpet has secured £4.9m in a seed funding round led by AlbionVC. The raise drew participation from previous backers Lightbird Ventures, Anamcara Capital and Triple Point Ventures.

The capital will be directed towards international expansion into the United States, growing the twenty-person team and developing new AI-powered revenue intelligence features. The funding follows rapid organic adoption of the company product, which replaces traditional sales emails and attachments with personalised microsites known as Pods.

Trumpet was established in 2021 by Rory Sadler, Nick Telson-Sillett and Andrew Webster to address inefficiencies in modern B2B purchasing processes. The platform currently serves customers including Cognism, OpenTable, Sky Media and Crossbeam.

From the founder

"Companies are continuing to tighten their belts because of the economic climate and that means sales teams need to change how they fundamentally approach selling. We’re helping companies collaborate and centralise their buyer journey, increasing their sales efficiency and velocity. Our proprietary revenue intelligence signals are also helping revenue leaders forecast and understand their deal pipeline like never before. The new trend of buyer enablement is happening and we’re at the forefront of it. We’re delighted to be working with Paul and the team at Albion to support us as we expand to the US and integrate AI into the platform so we can continue to serve buyers and sellers."

Rory Sadler

CEO at Trumpet

Investor perspective

"Rory, Nick and Andrew have built one of the most exciting B2B platforms we have seen recently. Trumpet is elegantly designed and extremely easy to use and it’s already proving its effectiveness with global teams. There is so much potential for Pods to not only own the conversations between buyers and sellers but also other areas of B2B communications and I’m looking forward to working with the team as they expand and grow."