The Smart Container Company raises £1.1m in seed funding via CrowdCube and angels
The internet of things startup secured backing from over 2,000 platform investors and key angels.
The Smart Container Company develops internet of things technology that connects beer kegs to the internet. Its solutions aim to improve efficiency and sustainability within the global draught beer supply chain.
The Smart Container Company has secured £1.1m in a seed funding round to support the mass production of its keg tracking technology. The capital was raised through CrowdCube alongside backing from angel investors.
Proceeds from the financing will be directed towards establishing a supply chain for the company's patent-pending internet of things device, alongside expanding sales and marketing operations in domestic and international markets.
The business has spent three years developing its sensor technology, which combines artificial intelligence and mobile data science to optimise supply chain logistics for brewery assets.
Use of funds
- 01Invest in sales and marketing
- 02Scale operations
Investors
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About the company
The Smart Container Company
Internet of things startup connecting beer kegs to the internet to improve draught beer efficiency.