The Plum Guide raises £14m from Talis Capital to expand its curated rental platform into new cities
The funding round was led by Talis Capital to support a rollout across twelve new cities.
The Plum Guide curates holiday rentals by selecting the top percentile of properties through rigorous in-person vetting and algorithms. It serves affluent travellers seeking dependable quality.
The Plum Guide has secured £14m in a funding round led by Talis Capital, with backing from Latitude, Hearst Ventures and existing investor Octopus Ventures. The capital will support the company as it rolls out its curated holiday rental platform to twelve new cities this year. The business uses hospitality experts and algorithms to vet properties, accepting only the top one percent of homes in any given location.
From the founder
"Most rental platforms are trying to get as many people as possible to use their site. We are clearly targeting a highly discerning group of affluent professionals that live in global megacities, love to travel and value great design, quality and locations,"
Doron Meyassed
Founder and CEO at The Plum Guide
Investor perspective
"The consumer market has entered into an age of curation where data, ratings and reviews need to be carved into useful information to support buying decisions. We see huge value in businesses and teams that create a competitive advantage by being strategically data driven. The Plum Guide has something very special and customers are already showing amazing loyalty for its hand-picked and meticulously-vetted holiday rentals. In Doron, we have also found a determined, highly ambitious and creative entrepreneur with a track record of building a successful business that competes at the very highest levels."
Matus Maar
Managing Partner and Co Founder, Talis Capital
Use of funds
- 01Expand into international markets
- 02Grow the team
Investors
Categories
About the company
The Plum Guide
The Plum Guide curates and verifies top-tier holiday rentals for discerning travellers.