Swallow secures $1m pre-seed funding from Connect Ventures and Jigsaw to accelerate product development.
The pre-seed round was co-led by Connect Ventures and Jigsaw.
Swallow provides a free-to-use, no-code software platform that separates financial pricing models from development code. The workbench enables pricing professionals to manage operations without developer input.
London-based financial pricing platform Swallow has secured $1m in pre-seed funding to accelerate product and business development. The investment round was co-led by Connect Ventures and Jigsaw. Swallow offers a no-code software as a service platform designed to simplify pricing model management for businesses. The company was founded in 2022 by Callum Rimmer following his experience co-founding insurtech By Miles.
From the founder
"In my previous role as a CTO at a fast-growing insurtech, I’ve seen first-hand how unnecessarily complex and time-consuming it can be to push a simple price change live. Whether it’s due to disjointed collaboration, poor back-end systems or simply fighting with other tasks to get to the top of the priority queue, pricing operations all over the world are using platforms and processes that slow them down, introduce errors and ultimately cause their businesses to lose money by making the wrong decisions. We’re redefining the pricing operations category with our new platform. We believe the product speaks for itself, so pricing professionals can use it to implement, optimise and test pricing models for free. Unlike a legacy enterprise solution, companies can switch to us with minimal hassle and cost, improving the speed and confidence of pricing changes for greater growth and profitability."
Callum Rimmer
Founder at Swallow
Investor perspective
"The faster a business can get pricing changes to market, the faster they can impact their bottom line. Swallow makes the pricing process quicker and easier for the people driving these decisions,"

Rory Stirling
General Partner, Connect Ventures
Use of funds
- 01Continue product development