Sticky secures £1.5m in seed funding to expand its physical retail technology platform
The seed round was led by Praetura Ventures with backing from Cornerstone VC and SFC Capital.
Sticky provides a no-code platform that allows retailers and leisure operators to turn physical spaces into transaction points using NFC-enabled stickers.
Sticky, a Manchester-based technology startup enabling retailers to turn physical spaces into sales channels, has secured £1.5m in a seed funding round. The investment was led by Praetura Ventures, with participation from Cornerstone VC, SFC Capital, and new angel investors.
The capital will be deployed to expand the company partner ecosystem and accelerate customer acquisition across global leisure and retail markets. Sticky provides a low-code self-service platform utilising NFC-enabled stickers to facilitate fast customer interactions and transactions in physical environments.
The business, founded in 2020, works with numerous brands across sectors such as fitness, charity, and live events, allowing venues to generate revenue without increasing operational spend.
From the founder
"Sticky offers a no-code low-code solution that helps businesses innovate at speed. We help our customers see their physical space as an asset and as a way to make more money. The future of physical spaces is well debated but at Sticky there is no debate about their future or value – they are where we all live and work."
Priscilla Israel
COO at Sticky
Investor perspective
"Sticky has taken a visionary approach to the problem of unused retail space and online engagement in offline environments, and that is what attracted us to invest in the business. Given the growing tech expertise we have at Praetura, including our operational partners and Praetura Ventures partner Andy Barrow, who was the former CTO at cloud giant ANS, we are looking forward to joining Sticky’s growth journey and playing our part in helping the company scale and break into new industries and verticals."
David Foreman
Managing Partner, Praetura
Use of funds
- 01Expand into international markets
- 02Invest in sales and marketing
