Sport Buff secures £2.1m seed investment led by Sport Republic to scale its sports engagement platform.
Sport Republic led the seed round for the sports gamification company, with participation from international funds and private investors.
Sport Buff provides interactive gamification overlays for live sports broadcasts and streaming platforms. Its technology delivers polls, quizzes and rewards to increase viewer engagement.
Sport Buff has secured £2.1m in seed funding led by Sport Republic, with participation from Longboard Capital, Calvert Drive, Intrepid Ventures and individual angel investors including Matthew Benham. The capital will support the company as it expands its broadcast partnerships and scales operations internationally.
The business provides interactive graphics and gamification tools that integrate with sports coverage to retain audiences and capture viewer data. Founded in 2019, the firm has previously worked with major sports organisations such as Major League Soccer and FIBA.
From the founder
"This investment round is a huge endorsement for our product, delivery and vision and will drive the next big steps in our development."
Benn Achilleas
Founder and CEO at Sport Buff
Investor perspective
"Our investment in SPORT BUFF at this early stage is testament not only to our belief in the business, its leadership and its delivery but the opportunity they can bring across our businesses and to the global sports and broadcast industry."
Henrik Kraft
Chairman and Co-Founder, Sport Republic
Use of funds
- 01Expand into international markets
- 02Invest in sales and marketing
Investors
Categories
About the company
Sport Buff
Sport Buff builds gamification and on-screen engagement technology for sports broadcasters.