SoPost secures £750k from Maven to accelerate product development and international expansion.
Maven Capital Partners backs the product sampling specialist with £750k through the North East Development Capital Fund.
SoPost operates a digital product sampling platform that helps brands connect with engaged consumers online. The company provides campaign management tools and fulfilment services to corporate clients.
SoPost has secured £750k in seed funding from Maven Capital Partners through the North East Development Capital Fund. The business will deploy the capital to accelerate its product roadmap, extend partnership networks across retail and agencies, and expand its footprint into new international markets.
Established in 2012, the company provides online product sampling campaigns for major brands in beauty, beverage, and food sectors. The fresh capital supports the continued scaling of its proprietary visualisation platform and expands its consumer audience reach.
From the founder
"We’re building something really special here at SoPost, and over the past eight years have demonstrated our ability to grow quickly and sustainably. I’m delighted that our partnership with Maven gives us the ability to accelerate our growth plans, and I’m excited to ramp up our investment in Newcastle, as well as in our key markets."
Jonathan Grubin
Founder & CEO at SoPost
Investor perspective
"We have been impressed by how the business has scaled in recent years and the ambition of management to continue to drive sales and platform enhancements, whilst looking to expand into new markets. SoPost is an exciting high growth business with a compelling proposition and is an excellent example of the type of company that the North East Development Capital Fund was set-up to support. Today’s funding will enable SoPost to accelerate its growth plans and capitalise on the increasing global demand for cosmetic products and online shopping."
David Nixon
Senior Investment Manager, Maven Capital Partners
Use of funds
- 01Continue product development
- 02Expand into international markets
Investors
Categories
About the company
SoPost
SoPost provides a digital product sampling and campaign management platform for brands.