smol secures £24m Series B funding led by Eight Roads Ventures to expand into new markets
The financing round was led by Eight Roads Ventures to support product development and international growth.
smol is a British homecare brand providing sustainable cleaning and laundry products through a direct-to-consumer delivery model.
London-based homecare brand smol has secured £24m in Series B funding to scale its product range and enter new European markets. The round was led by Eight Roads Ventures, with additional participation from Google Ventures, Latitude, and returning backers Balderton Capital and Jam Jar. Launched three years ago, the company provides eco-friendly laundry and cleaning formulations sold directly to consumers based on their usage schedules. The fresh capital will allow the firm to pursue further product development and international expansion.
From the founder
"We want to bridge the divide between big brand products that focus on affordability and efficacy, and smaller eco-friendly brands that are more expensive and less effective"
Paula Quazi
Co-founder at smol
Investor perspective
"The stagnant household care market is finally getting a long-overdue shake-up, with smol making sustainability and convenience the norm rather than the exception. We are excited to support smol’s ambitious mission to help consumers make a positive environmental impact in a convenient and affordable manner."
Michael Treskow
Partner, Eight Roads Ventures
Use of funds
- 01Continue product development
- 02Expand into international markets
