Seed6 July 2021

Scene Group raises £600k in seed funding from Paul Gouge, Alex Rigby and ACF Investors to fund international growth

The seed round was led by Playdemic founders Paul Gouge and Alex Rigby alongside ACF Investors.

£600KSeed

Manchester based creator of the animation software Cavalry, built by industry professionals to serve motion designers.

Scene Group, the Manchester based creator of animation software Cavalry, has secured £600k in seed funding to support international growth. The investment round was led by mobile games entrepreneurs and Playdemic founders Paul Gouge and Alex Rigby, alongside venture capital firm ACF Investors. The company plans to use the capital to accelerate product development and expand its reach within the global motion design community.

Founded in 2019 by the team behind motion design studio Mainframe, Scene Group launched Cavalry in August 2020. The application combines real time playback and dynamic data driven content with traditional animation tools, attracting more than 25,000 signups since its release. The fresh capital provides the firm with additional resources as it scales operations following its initial market traction.

From the founder

"Since Cavalry’s release in August 2020 we’ve been blown away with the variety and quality of work being produced by our global community. This capital will help us further accelerate Cavalry’s development and to explore new ways for us to enable animators, designers and marketers to meet the demands of an ever-expanding media landscape."

Chris Hardcastle

CEO at Scene Group

Investor perspective

"Scene Group has already seen incredible initial success with the launch of Cavalry and we are delighted to support the company through its next phase growth alongside an impressive syndicate of angel investors. The company is building on the foundation of the thriving media sector in Manchester, which as a city has a strong legacy and reputation in animation, and the experience of accomplished angel investors, who are experts in game design. These factors combined put it in a fantastic position to capitalise on its initial interest from the design community and build an exceptional product for creatives."

George Whitehead

Partner, Angel CoFund