SalesTrip raises $1.4m in seed funding led by Floreat Group to scale US operations and product integrations.
The seed round was led by Floreat Group to fund US expansion and product development.
SalesTrip provides native expense management and travel booking software built on the Salesforce platform. The company enables businesses to track travel costs alongside customer and revenue data.
SalesTrip has secured $1.4m in seed funding from Floreat Group to support its international expansion and product development. The fresh capital arrives on the back of a productive period that included 250% year-on-year growth and expanding customer acquisition across multiple countries.
The London-based business has built its platform natively on Salesforce, allowing organisations to align travel and expense data directly with commercial activities. With corporate expenditure facing renewed scrutiny during the pandemic, the company has scaled its footprint among clients in the UK, Europe and the US.
The company will deploy the new investment to accelerate operations in the US market and further develop its product integrations.
From the founder
"For too long, company leaders have been unable to determine whether large employee expense bills contribute to revenue whether through new customer acquisition, retaining existing ones or general productivity improvements. So, in spite of the halt in travel for much of the year, we’ve been fortunate to partner with some incredible companies looking to get ahead of the competition by better controlling what are notoriously unpredictable costs. And by doing so, secure the confidence and financial backing of external investors for SalesTrip."
Manoj Ganapathy
CEO and Founder at SalesTrip
Investor perspective
"We actively seek technology companies and platforms that have strong products with flexible and attractive business models,"
Karim Jallad
Managing Director at Floreat Principal Investing, Floreat Group
Use of funds
- 01Continue product development
- 02Expand into international markets
- 03Scale operations