7 November 2022

Salesfire raises £2.3m from Mercia and private backers to expand its team and AI platform.

The funding round was led by Mercia alongside a private investor to support product development and hiring.

£2.3M

Salesfire provides an e-commerce platform that tracks visitor behaviour to help online retailers personalise the customer journey and improve conversion rates.

Middlesbrough-based software company Salesfire has secured £2.3m in a funding round, including £2m from NPIF, Mercia Equity Finance and additional capital from a private investor. The proceeds will be deployed to expand the team by creating roughly 50 new jobs in the Tees Valley and to integrate further artificial intelligence capabilities into the platform. Founded in 2017, Salesfire provides online retailers with search and conversion tools designed to improve the digital shopping experience.

From the founder

"Salesfire aims to replicate the in-store experience, where sales assistants and effective signage help customers to find the right products and maximise sales. In the current challenging retail environment, it is even more important that online stores make the most of their marketing spend. The investment from Mercia and NPIF will enable us to develop exciting new features to make the platform even more powerful."

Rich Himsworth

Founder and CEO at Salesfire

Investor perspective

"Salesfire is the only platform of its type that offers this level of functionality at a price that is accessible to businesses of all sizes. Rich leads a dynamic team who understand the needs of e-commerce companies and continue to grow the user base. This investment will allow them to take their product to the next level and target the global market."

Will Clark

Mercia