RevLifter raises £3.3m Series A funding from Gresham House Ventures and Maven Capital Partners to scale its personalisation technology.
The Series A round was led by Gresham House Ventures and Maven Capital Partners to support international expansion and product development.
RevLifter operates an artificial intelligence platform that helps online retailers deliver personalised promotions and content. The company works with major global brands to address common commercial challenges such as reducing cart abandonment and increasing average order values.
RevLifter has secured £3.3m in Series A funding led by Gresham House Ventures and Maven Capital Partners. The capital will support the company as it scales its e-commerce personalisation platform internationally and accelerates product development.
The business has experienced strong demand as online retail expands following the pandemic. Its platform replaces blanket promotions with real-time offers for brands including Harvey Nichols and Currys PC World.
Leadership intends to target new sectors such as finance and utilities alongside geographic expansion, with particular focus on markets across EMEA and APAC.
From the founder
"We’re delighted to welcome both Gresham House Ventures and Maven Capital Partners into the RevLifter fold. Knowing we have their belief is an amazing validation of our vision. We’ll be using the investment to capitalise on our leadership position in this market and continue our rapid expansion into new markets. The US currently accounts for about 60% of our revenues but there’s growing demand that we’re primed to meet across EMEA and APAC in particular."
Simon Bird
CEO at RevLifter
Investor perspective
"We’re delighted to support RevLifter at this exciting stage of its journey. The surge in online that we’re all seeing as a result of the Covid-19 pandemic, brings with it increasing customer demands and expectations. The quality of personalised experience that brands need to deliver to customers has never been more important."
Alexander Sleigh
Investment Director, Maven Capital Partners
Use of funds
- 01Expand into international markets
- 02Continue product development
