Series A30 June 2021

Rest Less raises £6.1m in Series A funding led by MTech Capital and Viola FinTech to expand services

The Series A round was co-led by MTech Capital and Viola FinTech to support platform expansion and financial services growth.

£6.1MSeries A

Rest Less operates a digital community and financial services platform tailored for individuals aged over 50 in the UK. The platform provides content and guidance covering work, health, pensions, and financial planning.

Rest Less has secured £6.1m in a Series A funding round to scale its membership base and broaden its financial services offerings. The investment was co-led by MTech Capital and Viola FinTech, with continued participation from existing backers QED Investors and Octopus Ventures. Alongside the capital injection, Daniel Tsiddon and Kevin McLoughlin will join the board of directors as the platform seeks to capture further growth within the demographic shifts of an ageing population.

Founded in 2019, the platform has grown to serve more than 550,000 members across the United Kingdom. The fresh capital will also be deployed to forge new commercial partnerships and support recent executive appointments as the business addresses the specific needs of midlife consumers.

From the founder

"Given the strong demographic growth in the over 50s across developed countries, we are constantly surprised that most venture funding continues to flow into business models targeting millennials and Gen Z – at the exclusion of support and services for midlifers. With this funding round, we are delighted to bring on board some fantastic new investors who understand the seismic demographic shift underway in society and the opportunity this presents to better serve an under-represented audience."

Stuart Lewis

Co-founder at Rest Less

Investor perspective

"Rest Less is part of a bigger trend where fintech provides the route to financial inclusion for neglected communities – this time for the 50 plus age group. Despite this group having immense financial power and resources, they are highly underserved when it comes to tech-enabled and digital financial solutions. Stuart and the Rest Less team have done a tremendous job creating a community where its members can look to for support in a myriad of ways – it’s only a logical next step for their members to seek guidance in their financial lives."