Programmai secures £850k seed investment from Paul Cooper and Tim Brown to scale operations.
The company has raised funding from industry heavyweights Paul Cooper and Tim Brown to support product development and revenue growth.
Programmai offers predictive marketing technology that helps brands improve customer acquisition and retention at scale. Its client roster features notable consumer brands such as Treatwell, OFFICE and Student Beans.
Programmai has secured £850k in a seed round backed by Paul Cooper and Tim Brown. The company plans to direct the capital towards scaling revenue and developing its product offerings.
The business utilises predictive technology to connect first-party data, allowing brands to better understand consumer behaviour and improve returns across paid social, search and display channels. Alongside the funding, the firm has appointed Paul Cooper as chairman and Tim Brown to its board, while also bringing in Andrew French as chief revenue officer and Libo Shen as head of engineering.
From the founder
"Programmai is perfectly positioned to help drive incremental sales in a cookie-less world by utilising clients' first party data that the platforms don't have. This provides our clients with a massive advantage."
Andrew French
Chief Revenue Officer at Programmai
Investor perspective
"Programmai has built a product that provides a significant cost advantage to clients at a time when companies desperately need to improve marketing efficiency. Dean has assembled a first class team and I am delighted to be joining them on the journey."
Paul Cooper
Chairman, Paul Cooper
Use of funds
- 01Continue product development
- 02Invest in sales and marketing
Investors
Categories
About the company
Programmai
Programmai provides predictive marketing technology to help brands acquire and retain customers.