PPC Protect raises £2m in a seed round led by Fuel Ventures to fund international expansion
The seed round was led by Fuel Ventures and will support international expansion.
PPC Protect provides automated cybersecurity and fraud detection software designed to prevent invalid traffic and click fraud on digital advertising campaigns.
Cybersecurity firm PPC Protect has secured £2m in a seed round led by Fuel Ventures. The company intends to direct the fresh capital toward international expansion and exploring advanced measures against sophisticated ad fraud techniques.
The funding follows the release of the company's annual report, which revealed that businesses lose substantial sums annually to fraudulent clicks driven by automated bots and shifting consumer habits during the pandemic. PPC Protect currently monitors over a billion ad interactions annually to safeguard advertisers.
From the founder
"Despite the impact of Covid-19, digital ad spend still increased 2.4% in 2020 to a record $332bn2 as consumers turn to the web in their masses to stay informed, in touch and entertained. For fraudsters this is like shooting fish in a barrel. With little effort they can defraud small, independent businesses relying on online ad spend to increase their presences out of tens of thousands pounds a year. We are handling huge volumes of ad traffic to make sure these businesses are protected and with this new investment we can explore how our solution stays one step ahead of more sophisticated ad fraud tactics and expand internationally."
Neil Andrew
Founder and CEO at PPC Protect
Investor perspective
"Neil and the PPC Protect team are at the frontline of the click fraud prevention space and built the first truly automated cybersecurity-driven fraud detection engine that stops bad traffic and fake clicks. They are a security-first not adtech-first firm and their priority on keeping businesses safe is paramount. We are excited to be backing this innovative company with excellent leadership."
Mark Pearson
Managing Partner, Fuel Ventures
Use of funds
- 01Expand into international markets
- 02Fund research and development
Investors
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About the company
PPC Protect
PPC Protect builds automated security software to prevent digital ad click fraud.