Personify XP secures £550k in pre-seed funding led by Founders Factory
Founders Factory led the pre-seed round, which will fund platform expansion and new market entry.
Personify XP provides an anonymous digital analytics and artificial intelligence personalisation platform that adapts online retail experiences in real time.
Personify XP has secured £550k in a pre-seed funding round led by Founders Factory, with participation from Touker Suleyman and other angel investors. As part of the investment, the Founders Factory operations team is providing hands-on support across multiple core functions to help drive the company's growth.
Founded to address the growing privacy landscape shaped by regulations such as GDPR and CCPA, Personify XP delivers real-time website personalisation without requiring personal data from shoppers. The company partners with major global brands including boohoo, Farfetch, and Lovehoney, helping retailers lift online revenue and average order values.
The fresh capital will be deployed to accelerate platform development, expand into new markets, forge new commercial partnerships, and increase marketing expenditure to drive further lead generation.
From the founder
"Our goal is to ensure consumers do not have to sacrifice their anonymity to have a great brand experience,"
Ben Mercer
CCO at Personify XP
Investor perspective
"I’m delighted to welcome Personify XP to the Founders Factory accelerator programme. The team (Ben Mercer and Josh Scotton) has built a remarkable technology that enables the personalisation of web experiences for anonymous visitors in real time based on current rather than past behaviour."
Isabela Chick
Managing Director Retail & Beauty, Founders Factory
Use of funds
- 01Continue product development
- 02Expand into international markets
- 03Accelerate go-to-market
- 04Invest in sales and marketing
Investors
Categories
About the company
Personify XP
Personify XP provides real-time anonymous analytics and personalisation for online retailers.