Seed21 July 2021

Percent secures £3.7m seed funding from Morpheus Ventures and Nationwide Building Society to drive US expansion.

The financing was led by Morpheus Ventures with participation from Nationwide Building Society.

£3.7MSeed

Percent provides API infrastructure that enables companies to integrate charitable donations and giving into financial transactions.

Percent has raised £3.7m in a seed round led by Morpheus Ventures, with participation from Nationwide Building Society. The funds will support the company as it expands its API platform into the US market. Percent offers digital infrastructure that allows businesses to incorporate charitable giving into commercial transactions.

From the founder

"Percent was founded to become the global API-first infrastructure behind all giving. This will be the foundation for a better, fairer future of capitalism in which every financial transaction has social and environmental good built into it. The pandemic has accelerated a shift into the Decade of Purpose, in which people flock to like-minded brands who will help them create a better world. We enable that shift at a fraction of the cost, empowering companies to meet the demands of these new-look consumers. This latest round of investment to expand our work internationally shows that this message is resonating with businesses, their customers and nonprofits all over the world. It’s time to change capitalism for good."

Henry Ludlam

Founder and CEO at Percent

Investor perspective

"With the events of the last several years, it has become more apparent that aligning brands with purpose is driving consumer behaviour and spend. However, today, the process of donating to non-profits is incredibly archaic, manual and inefficient. From validation and vetting of non-profits, security and compliance, to disbursing funds, it’s an incredibly time consuming, resource-intensive and costly process for any business. Percent’s API-first platform abstracts away all of these complexities and automates the processes, allowing businesses to align closer to their stakeholders and focus on their core business. We are proud to be backing two incredible founders, Henry and Stef, on this important mission."