Partnerize secures £38.3m Series D funding led by Accel-KKR to accelerate platform innovation.
Accel-KKR led the financing alongside an expanded debt facility with Silicon Valley Bank.
Partnerize provides a partner automation platform that helps global brands manage and grow diverse commercial partnerships. The artificial intelligence powered system supports programmes ranging from influencer marketing to traditional affiliates.
Partnerize has secured £38.3m in Series D funding in a round led by Accel-KKR, alongside an expanded debt facility provided by Silicon Valley Bank. The company will direct the capital towards accelerating innovation in its artificial intelligence driven automation platform and supporting regional and international go to market initiatives. GPBullhound served as financial adviser to Partnerize on the transaction, which marks the latest milestone for the partner automation specialist.
The investment arrives as enterprise brands increasingly look to partnerships to drive profitable growth across channels such as influencer marketing and content publishing. Partnerize provides technology that automates partner management for hundreds of global brands, including major retailers, airlines and telecommunications firms.
From the founder
"We are proud to engage with Accel-KKR, a leading investment firm focused on growth equity investments in software and technology globally,"
Mal Cowley
Co-founder and CEO at Partnerize
Investor perspective
"Revenue-generating partnerships drive more than 20% of total sales for most Fortune 1000 brands,"
Joe Porten
Managing Director, Accel-KKR
Use of funds
- 01Continue product development
- 02Fund research and development
- 03Expand into international markets
- 04Accelerate go-to-market
Investors
Categories
About the company
Partnerize
Partnerize provides an automated platform for managing global brand partnerships.