Opply secures £3.3m in seed funding from Chalfen Ventures and Anthemis Group to scale technology and team.

Chalfen Ventures and Anthemis Group led the seed round to support team expansion and product development.
£3.3MSeed
Opply provides autonomous agents that manage procurement and supply chain operations for consumer goods brands.
Opply has secured £3.3m in seed funding to enhance its technology and expand its global team. Chalfen Ventures and Anthemis Group led the round, with additional backing from Entrepreneur First and several angel investors. The company plans to use the capital to build out its engineering and commercial divisions.
From the founder
"Opply saves brands and suppliers vital time, allowing them to focus on running their business. The platform takes what was a highly fragmented market and a frustrating, time-consuming process for both parties and brings it firmly into the modern global retail environment,"
HM
Helen Murphy
Founder at Opply
Investor perspective
"I like to invest in companies that capture new data, make intelligent automation easily actionable, and so create large new markets. Helen, Martin and team have the drive, vision, domain insight, and data chops to do this for the gigantic food and beverage market. With Opply, brands can source transactable supplier data while managing procurement from sourcing and order management to transaction and financing. This will bring unprecedented liquidity to a trillion dollar global market."

Mike Chalfen
Sole General Partner, Chalfen Ventures
Use of funds
- 01Grow the team
- 02Continue product development
- 03Expand into international markets
- 04Accelerate go-to-market

