Ometria raises £17m in Series B funding led by Octopus Ventures to advance its marketing technology.
Octopus Ventures led the Series B round with backing from Sonae IM and others.
Ometria provides a customer marketing platform that helps retailers understand and communicate with their shoppers. The company uses predictive intelligence to deliver personalised retail experiences.
Ometria has secured £17m in Series B funding led by Octopus Ventures, with participation from Sonae IM and other investors. The capital will be deployed to further develop the company technology and expand its capabilities into the US market.
Founded in 2013, the London-based business provides predictive intelligence software designed to help retailers reduce unwanted marketing and deliver relevant customer communications. The raise follows a previous Series A round of €5.5m and comes as the online retail sector faces mounting pressure to manage customer touchpoints effectively.
From the founder
"Junk mail through our letterboxes has now been replaced by a deluge of messages and notifications, whether through email, text, WhatsApp, Instagram or a dozen other channels,"
Ivan Mazour
CEO and founder at Ometria
Investor perspective
"We are very excited to have led Ometria’s Series B – a great example of how we invest in truly pioneering entrepreneurs that are creating innovative solutions through tech,"
Marieke Christmann
investor, Octopus Ventures
Use of funds
- 01Continue product development
- 02Expand into international markets
