Odore raises £595k from SFC Capital and RLC Ventures to expand its beauty marketing platform.
The seed follow-on round was led by SFC Capital to support engineering expansion and product development.
Odore provides a customer engagement platform that helps direct to consumer brands streamline marketing and collect zero party data. The company serves major beauty groups including L'Oreal and LVMH.
Odore has secured £595k in a seed follow-on funding round led by SFC Capital, with participation from RLC Ventures. The beauty tech start-up will direct the capital towards expanding its engineering team and developing its marketing technology solutions.
The fresh funding arrives as Odore reports significant revenue growth over the previous year. The company plans to scale its offering beyond product sampling into broader digital marketing operations for cosmetics brands.
From the founder
"Since launching in 2018, we’re developed fantastic relationships with beauty brands across the world, helping them re-write the rules of product sampling and bring it into the digital age. We’re now expanding the support we can provide to these businesses; enabling them to run hyper-personalised marketing campaigns that boost ROI and convert more customers, all from one dashboard."
Armaan Mehta
Cofounder at Odore
Investor perspective
"Armaan and Karan have already reset the agenda for beauty sampling and we’re excited to see them apply this success to a wider scope of marketing technologies. From Guerlain to L’Oréal, the calibre of brands Odore is already working with is testament to their product, their deep understanding of the CPG industry and its challenges, as well as the talents of the founding team. We’re looking forward to working closely with them as they scale."
Rohallah Ghasemi
Investment Executive, SFC Capital
Use of funds
- 01Grow the team
- 02Continue product development
.png)
