NumberEight secures $2.3m in a seed round led by Nauta Capital to predict consumer behaviour.
The seed round was led by Nauta Capital to support platform enhancement and team growth.
NumberEight builds on device artificial intelligence technology that allows advertisers to target audiences without personal data. The London based firm provides privacy first identity solutions for the digital advertising sector.
London-based contextual intelligence startup NumberEight has raised $2.3m in a seed round led by Nauta Capital. The funding will be used to enhance the company platform, grow headcount, and accelerate business operations.
Founded in 2016, NumberEight uses on-device sensor data and artificial intelligence to deliver behavioural insights for mobile applications. The new capital arrives as the pandemic drives increased demand for digital media consumption across demographics.
Nauta Capital General Partner Carles Ferrer will join the company board following the investment.
From the founder
"The idea of NumberEight started by asking a simple question: why can’t my sophisticated smartphone automatically recommend music to me based on my current mood and activity?"
Abhishek Sen
CEO and co founder at NumberEight
Investor perspective
"NumberEight’s ability to apply edge AI and mobile sensor data to truly power real-time user context is a highly compelling proposition. Abhishek and Chris have built a best-in-class solution providing powerful consumer insights while putting privacy first. We are thrilled to join the team as they go on to scale their context-as-a service offering."
Carles Ferrer
General Partner, Nauta
Use of funds
- 01Continue product development
- 02Grow the team
- 03Scale operations
Investors
Categories
About the company
NumberEight
NumberEight uses on device artificial intelligence to enable privacy first audience targeting for advertisers.