Mindset AI raises £4.3m from Edge VC and Pembroke VCT to scale operations and expand into the US market.
The round was jointly led by Edge VC and Pembroke VCT to support international expansion and product development.
Mindset AI provides an embedded platform that allows software businesses to integrate custom AI agents into their products using natural language. The technology transforms proprietary corporate data and intellectual property into conversational features.
Mindset AI has secured £4.3m in funding to scale its operations domestically and establish a presence in the United States. The investment was jointly led by Edge VC and Pembroke VCT, with additional participation from existing backers and advisory support from Mountside Ventures.
The capital will be directed towards enhancing the platform interface, expanding application programming interfaces and software development kits, and accelerating go-to-market strategies. Founded by the team behind Workshare, the company provides infrastructure for software providers to deploy natural language agents on top of their proprietary data.
From the founder
"As AI evolves, so does the gap between businesses adopting it and those being left behind. AI talent is in short supply, and costs are high. Companies need solutions that let them deploy AI agents without heavy investment in AI teams or long development cycles. We’re making AI agent creation as easy as writing a Google Doc, so that SaaS companies can embed AI without friction."
Barrie Hadfield
CEO and co-founder at Mindset AI
Investor perspective
"Mindset AI is redefining how learning and development businesses present and monetise their content through AI-powered conversational agents. With an experienced and exited founder, strong SaaS business model fundamentals, and a clear path to growth, we’re excited to back Barrie and the team as they scale. Mindset AI has the potential to transform the way enterprises leverage their content, and we look forward to supporting their journey."
Fred Ursell
Head of Investments at Pembroke Investment Managers, Pembroke VCT
Use of funds
- 01Expand into international markets
- 02Continue product development
- 03Accelerate go-to-market
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About the company
Mindset AI
Mindset AI provides an embedded platform that enables software companies to integrate custom AI agents into their products.