Luxury Cottages secures seed investment from Midven to expand operations and create jobs
Midven backed the Staffordshire luxury travel agency to help grow its property portfolio and create 25 new roles.
Luxury Cottages is an online travel agency operating a handpicked portfolio of high-end holiday rentals across the United Kingdom. Launched in 2020, the Staffordshire business connects discerning guests with inspected properties in sought-after locations.
Luxury Cottages has secured seed investment from Midven through the Midlands Engine Investment Fund West Midlands Equity Fund to support its ongoing expansion. The funding will enable the Staffordshire-based travel agency to increase its property portfolio and create up to 25 new jobs across various departments including property management, customer services, and web development. Midven backed the business to help it capitalise on growing consumer demand for premium domestic holidays.
From the founder
"We're an ambitious company keen on growth and this investment enables us to expand our operations into new areas including the Cotswolds, Yorkshire, Wales, Devon, and Cornwall. We're all about providing holiday homes that create mouth-wide-open reactions when people open the door. The next step is to grow our team so we can continue our stellar records of personalised customer and owner service that we have built the company on."
Alistair Malins
CEO and founder at Luxury Cottages
Investor perspective
"There are large segments of consumers who have the disposable income to take multiple holidays with many of them prepared to pay for a premium/luxury offering and service. With this trend comes a significant opportunity for Luxury Cottages to build its brand and grow its revenue, particularly after consumers have sampled staycations over the last 18 months because of COVID restrictions, and now have a flavour for better quality/luxury accommodation. This management team have many years' experience within this market, and I believe they have the skills to grow this business into a significant organisation that will attract acquirers."

Giovanni Finocchio
Investment Director, Midven
Use of funds
- 01Grow the team
- 02Scale operations
Investors
Categories
About the company
Luxury Cottages
Luxury Cottages operates an online platform for high-end holiday rentals across the United Kingdom.