Loyalty Lion raises a seed round from EC1 Capital to develop its ecommerce loyalty platform.
EC1 Capital has backed the ecommerce loyalty startup in its latest funding round.
Loyalty Lion provides a plugin for ecommerce platforms that allows retailers to create loyalty programmes and analyse customer behaviour.
Loyalty Lion has secured seed funding from EC1 Capital, with participation from entrepreneurs in the loyalty sector. The capital will support the ongoing development of its ecommerce loyalty and analytics platform.
The plug-in integrates with platforms such as Magento and Shopify, enabling retailers to establish loyalty schemes and gain insights into customer retention.
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