The Series A round was led by Accel and will fund platform development and team expansion.
≈ £17.1M at $1 = £0.8163 on 9 Oct 2023
Lottie operates an online marketplace connecting families with eldercare services, retirement living, and care homes across the United Kingdom.
London-based eldercare marketplace Lottie has secured $21m in Series A funding to expand its operations. The investment round was led by Accel, with participation from returning backer General Catalyst. The capital will support the firm as it increases its marketplace coverage across the United Kingdom and develops new software solutions for care providers.
Founded in 2021 by brothers Will and Chris Donnelly, Lottie aims to modernise the process of finding residential and home care for older adults. The platform offers pricing transparency and allows families to compare and book care options. The company also plans to invest in artificial intelligence tools and double its workforce in the coming year.
From the founder
"Our goal for Lottie is to become the trusted adviser to care seekers throughout the world – helping families best understand, find and fund later life care. Over 500,000 Britons now visit Lottie every month, and we’re incredibly excited to have Accel join General Catalyst and Kindred on our journey, helping to fuel our next stage of growth and continue in our mission to elevate later life for everybody."

Will Donnelly
Co-Founder and Co-CEO at Lottie
Investor perspective
"Will and Chris are on a mission to level up an industry stuck in the dark ages. Lottie offers consumers the modern discovery and booking experience they deserve when finding help for loved ones. In parallel, they offer care providers a suite of tools to shift online and upgrade their operations. Meeting Will and Chris is an experience you don’t forget: they’re an ambitious, high integrity team chasing a significant and important opportunity. We’re excited to be part of their journey."
Sonali De Rycker
Partner, Accel
Use of funds
- 01Expand into international markets
- 02Continue product development
- 03Fund research and development
- 04Grow the team


