Location Live Group secures £2m Series A investment from IW Capital to fund international expansion.
The funding round was led by IW Capital to support expansion into international markets and further develop the LO:LIVE platform.
Location Live Group is a location planning specialist for the live events and experience sector, providing a digital platform to source and book activation spaces. The firm helps brands connect with audiences in physical environments and the metaverse.
Location Live Group has secured £2m in Series A funding from IW Capital to support its international expansion plans. The capital will be deployed to take the LO:LIVE platform into eight European markets, alongside the United States and Asia, and to accelerate the development of version 2.0 of the software.
The company launched its proprietary marketplace mid-pandemic after three years of preparation, growing to accommodate more than 1,000 brand activation spaces. The fresh injection of capital will help scale operations as demand for experiential spaces rebounds.
Investor perspective
"The clear and defined strategy, the scale of the opportunity and energy and drive from the management of Location Live, made this a very simple decision to invest. Rarely do you see such a transparent opportunity for growth with, with evident market preparedness and matched ambition from the management."
Chris Soames
Investor Director, IW Capital
Use of funds
- 01Expand into international markets
- 02Continue product development
Investors
Categories
About the company
Location Live Group
Location Live Group provides location planning and digital marketplace solutions for the live events sector.