Lick Home raises £3m in seed funding led by Felix Capital to drive European expansion
The direct-to-consumer interior brand secured the backing from Felix Capital to scale its product portfolio and international reach.
Lick Home is a direct-to-consumer home decor brand offering eco-friendly paints, wallpaper and decorating tools through an online platform. The company provides a streamlined alternative to traditional offline DIY shopping, including virtual consultations.
Lick Home has secured £3m in a seed funding round led by Felix Capital. The capital will be deployed to accelerate the launch of new product verticals and drive expansion into European markets.
The company launched on the day the UK entered lockdown and has experienced rapid growth as remote working prompts consumers to invest more in their living spaces. The fresh funds will support the brand as it seeks to modernise the interior decorating market with a refined digital experience.
Additional backers in the round include prominent angel investors and venture figures such as Magnus Rausing, founders of Innocent Drinks, Lovefilm, Zoopla, Carwow and Cazoo, alongside partners from Piton Capital, Talis Capital and Samos Investments.
Use of funds
- 01Continue product development
- 02Expand into international markets
