Lazy Flora raises £500k from Midven to scale online plant delivery
Midven backed the Nottingham-based business through the Midlands Engine Investment Fund.
Lazy Flora operates an online plant delivery service, bringing handpicked plants directly to customers across the UK. The business has experienced significant revenue growth following rising demand for delivered greenery.
Lazy Flora has secured £500k in seed funding from Midven via the Midlands Engine Investment Fund. The capital will support the creation of more than 20 new jobs over the next three years.
Funds will also be directed towards building an advanced e-commerce platform, expanding marketing operations, and developing the company product range. The raise follows a twelve-month period of strong revenue growth driven by heightened demand for online plant delivery.
Midven backed the round through the regional investment vehicle, marking the first institutional funding secured by the Nottingham-based firm.
From the founder
"We are absolutely delighted to have received this game-changing investment from Midven. The Lazy Flora family is a close-knit, passionate team, who have been dreaming big and taking decisive action for the past three years. We have the beginnings of a truly exceptional team and product and are so excited to now be able to execute the ambitious plans we have for the business."
Claire Ransom
Founder at Lazy Flora
Investor perspective
"I’m delighted to see the Midlands Engine Investment Fund supporting dynamic and ambitious businesses. Lazy Flora is a great example of a firm innovating and adapting to accelerate growth and provide job opportunities, supporting our collective ambitions to rebuild and grow our economy."
Sajeeda Rose
Chief Executive, D2N2 LEP
Use of funds
- 01Grow the team
- 02Continue product development
- 03Invest in sales and marketing
