InHaus secures £300k seed investment from Solid Bond Capital to expand software development
Solid Bond Capital backed the seed round to support software development and team expansion.
InHaus uses technology and automation to help online fashion retailers create high quality product videos. The software simplifies video creation and helps brands boost sales while minimising returns.
InHaus has secured £300k in seed investment from Solid Bond Capital to support team growth and commercialise its software. The funding was facilitated through the Exchange tech support programme in Manchester.
The company provides a cloud-based editing platform that allows retailers to produce product videos using smartphones. The new capital will be used to hire additional programmers and further develop the editing software.
Solid Bond Capital led the investment round, backing founders Isabella Sumner and Till Janz. The fresh capital aims to expand access to product video creation across the fashion industry.
From the founder
"By enabling online retailers to easily create product videos for all their items, we can support them in boosting sales and customer satisfaction. Fashion items tend to only have photos featured on the page, but video is much more persuasive. With our recent funding success, we are excited to increase access to quality product video creation so more retailers, both large and small, can enjoy the benefits it brings."
Isabella Sumner
founder at InHaus
Investor perspective
"We are pleased to be able to back the team at InHaus as part of this funding round. High quality video production, at scale, is a significant challenge for retailers and the product the InHaus team is building will help retailers increase conversions, reduce returns, and provide a better experience for consumers. The team at Solid Bond Capital were impressed with how fit for purpose the product is for retailers which clearly comes from the founder’s deep sector expertise. We look forward to continuing to support the founders as they venture to make product videos standard with the fashion industry."
Shaz Sulaman
founder, Solid Bond Capital
Use of funds
- 01Grow the team
- 02Continue product development