Seed22 March 2023

GoJoe raises £1.2m in seed funding led by Superbet Ventures to scale its B2B fitness platform

The financing round was led by Superbet Ventures with participation from Hellen's Rock and Animoca Brands.

£1.2MSeed

GoJoe operates a social health and fitness application that uses gamification and community engagement to improve employee wellbeing for corporate clients.

GoJoe has secured £1.2m in a seed funding round led by Superbet Ventures to expand its corporate wellness platform internationally. Additional participants in the financing include Hellen's Rock, Animoca Brands, and former professional athletes such as Michael Carrick.

The London-based business combines wearable technology with gamified team challenges to replace traditional corporate wellness programmes. The company reported significant corporate growth over the preceding year and counts major brands among its clients.

The fresh capital will be deployed to scale the B2B SaaS offering and drive international expansion as demand for employee engagement tools increases.

From the founder

"We’re delighted to be bringing on board some incredible investors as part of this round, ranging from consumer brands, gaming companies and strategic angels. We’re a product built for people, regardless of whether they are using it in or out of work. On the B2B side, we’ve always known that there was a massive opportunity to build something better than the tired and un-engaging step-based products wheeled out by workplaces. This round will enable us to significantly scale and internationalise our B2B SaaS product, offering workplaces a new, innovative way to connect and engage their employees and give their staff something they actually love using"

Will Turner

Co-founder at GoJoe

Investor perspective

"We are excited to become strategic investors, convinced by the vision of GoJoe’s founders. They are exactly the type of start-up that we are looking for in the venture capital market. Having an unique and highly scalable business model, found at the cross-roads of wellbeing, sports and social apps, GoJoe has an impressive potential of organic growth with a wide range of demographics."

Paul Neagoe

VC, Superbet Ventures