GLORIAH secures £600k in a seed financing round to expand retail operations and enter international markets.
The oversubscription was led by Gabriel Investment Syndicate with backing from several angel groups and regional agencies.
Share allotment filed at Companies House
Edinburgh-based female health brand producing non-clinical products addressing vaginal dryness.
Edinburgh enterprise GLORIAH has completed a seed raise totalling £600k, surpassing its initial financial target. Gabriel Investment Syndicate headed the transaction alongside participation from Scottish Enterprise, Highland Venture Capital, Investing Women Angels, Apollo Informal Investments, and backers associated with FundMyPitch.
The capital infusion will facilitate commercial expansion across domestic retail channels, preparations for transatlantic market entry, and regulatory compliance work. Commercial milestones include upcoming product launches via Boots and Amazon alongside a television retail broadcast.
Secured over a four-week period, the successful transaction follows the founders presenting their proposition at a regional investment showcase in Glasgow.
From the founder
"We are thrilled to be supported by such a strong group of investors with varied and complementary experience. Women’s health rarely gets the investment it needs or deserves; it was refreshing to see the investors understand the gap and opportunity. Oversubscribing on our first round across just 4 weeks of pitching is a testament to the plan we have in place. We are excited to get back to business and scale GLORIAH!"
Jessica Watson
Co-Founder at GLORIAH
Investor perspective
"Gabriel members were hugely impressed and engaged by Jessica and Isla, and the business they have built to date at GLORIAH. This first investment round is oversubscribed, a testament to their passion for improving women’s health and the company’s growth potential. The success of GLORIAH’s fundraise reflects a significant market shift, with experienced early-stage investors from diverse backgrounds viewing vaginal dryness solutions as a mainstream investment opportunity. Gabriel looks forward to working with both founders and the other investors to support GLORIAH’s continued progress."
Alex Lusty
Gabriel Investment Syndicate
Use of funds
- 01Expand into international markets
- 02Invest in sales and marketing
Investors
Alex Lusty
Gabriel Investment Syndicate
Derek Shaw
Scottish Enterprise
Highland Venture Capital
Investing Women Angels
Apollo Informal Investments
Steven Mooney
Fundmypitch