Fresh Relevance secures Series A follow on investment from Foresight Group to accelerate product development and international expansion
Foresight Group has led a follow on investment into personalisation platform Fresh Relevance alongside members of the management team.
Fresh Relevance provides a SaaS based personalisation platform that optimises the customer experience for online businesses. The company analyses transactional data in real time to help digital marketers automate customer journeys and drive online sales.
Fresh Relevance has secured a Series A follow on investment from Foresight Group and members of the management team. The funding follows a record quarter of growth for the business and will be directed towards accelerating omni channel product development, growing sales and product teams, and scaling operations internationally.
Based in London, the company offers a versatile personalisation and decision engine that analyses transactional data in real time across multiple channels including email, website, mobile app, and social media. The platform currently supports over 350 customers across the UK, Nordics, and the US.
From the founder
"We are pleased Foresight has continued to support us on our path to becoming the leader in eCommerce personalisation."
Mike Austin
CEO at Fresh Relevance
Investor perspective
"Fresh Relevance has achieved impressive growth, has nearly doubled its customer lifetime value since initial investment, and has continued to innovate. We remain excited about the team, the market position and are looking forward to continuing the journey."
Lindsay Duebendorfer
Investment Manager, Foresight Group
Use of funds
- 01Continue product development
- 02Invest in sales and marketing
- 03Expand into international markets
Investors
Categories
About the company
Fresh Relevance
Personalisation platform optimising customers eCommerce experience.