Fluid Business Solutions secures £2m in seed funding from Praetura Ventures to expand operations.
Praetura Ventures led a £2m seed round in Fluid Business Solutions to support team expansion and international growth.
Fluid Business Solutions provides cloud-based collaboration software and business management tools designed to improve workplace efficiency. Headquartered in London, the company serves clients across multiple sectors including financial services and retail.
Fluid Business Solutions, trading as Fluid.work, has secured £2m in a seed funding round led by Praetura Ventures. The capital will be deployed to expand the company team, enhance marketing efforts, and pursue international growth.
The London-based software provider offers a cloud platform designed to align people, processes, and tools through automated workflows and real-time analytics. Following increased demand for digital workplace solutions, the company intends to use the investment to scale its operations and bring its management tools to a broader global audience.
From the founder
"We are delighted to have closed this funding round with Praetura Ventures."
Jared Whitaker
CEO at Fluid Business Solutions
Investor perspective
"Jared and the team have built a great business to date."

David Foreman
Managing Director, Praetura Ventures
Use of funds
- 01Grow the team
- 02Invest in sales and marketing
- 03Expand into international markets
Investors
Categories
About the company
Fluid Business Solutions
Fluid Business Solutions provides cloud-based collaboration and business management software to improve workplace productivity.