Fluent secures £5.9m in seed funding led by Hoxton Ventures and Tiferes Ventures to advance its AI analytics platform.
Hoxton Ventures and Tiferes Ventures have led a seed investment in data analytics platform Fluent.
Fluent provides an AI-powered data analytics platform that allows non-technical team members to query company data using natural language. The system reduces workloads for data analysts by enabling self-service insights and collaborative dashboarding.
Fluent has raised £5.9m in a seed investment round led by Hoxton Ventures and Tiferes Ventures. The capital will be allocated to accelerate product development and expand its team of machine learning specialists across Europe.
The company offers a conversational interface that allows business users to interrogate complex datasets in plain English, bypassing the need for manual data requests and freeing data teams for strategic projects. Since its inception, Fluent has secured enterprise clients such as Bain & Company.
From the founder
"Our clients have adopted business intelligence tools, like Tableau and Looker, expecting their non-technical team members to interrogate data on their own but have quickly found that these tools are too technical, resulting in only a small percentage of team members actually using them. Fluent is built to cater to those team members that aren’t data experts."
Cameron Whitehead
CTO at Fluent
Investor perspective
"In a data-driven world, the current approach to data analysis is selling businesses short, creating permanent bottlenecks in their organisations that slow everyone down and hamper decision-making. Fluent’s approach is not just innovative, it’s urgently needed, and we’re excited to be part of their journey in reshaping how businesses interact with data."

Charles Seely
Partner, Hoxton Ventures
Use of funds
- 01Continue product development
- 02Grow the team