Pre-Seed7 March 2023

Flowla secures £1m in pre-seed funding from Antler and Fuel Ventures to support international expansion.

The pre-seed round was backed by Antler, Fuel Ventures, ScaleX and Logo Ventures to help drive team growth and new market entry.

£1.0MPre-Seed

Based in London, Flowla provides an automated platform that helps revenue teams manage the entire customer journey from sales to customer success. The workspace consolidates documents and automates administrative tasks to streamline deals and onboarding.

London-based sales enablement startup Flowla has raised £1m in pre-seed funding to expand its team and scale internationally. The round was backed by prominent European early-stage investors including Antler and Fuel Ventures, alongside ScaleX and Logo Ventures.

The capital will support the company as it seeks to help revenue teams improve productivity and close deals more efficiently during challenging economic conditions. Flowla centralises sales materials and conversations into unified digital journeys to reduce friction between buyers and sellers.

Founders Erdem Gelal, Alper Yurder and Oguz Gelal established the business in 2022, drawing on previous experience in enterprise sales and product development. The fresh injection of funds will drive the company's growth strategy across European markets.

From the founder

"We believe the future of sales is driven by digital experiences that enable buyers. As competition increases, teams are forced to differentiate not only with the service they provide but also with the way they sell. Helping buyers make informed decisions is the new definition of success and sadly, email threads no longer achieve this. This funding will allow us to realise our ambition to build the de facto medium where B2B sales happens."

Erdem Gelal

CEO at Flowla

Investor perspective

"At a time when all inboxes are flooded by unwanted emails, we see revenue teams find it increasingly difficult to create a single source of truth for their buyer. Flowla fills that gap, from first contact to onboarding"

Jed Rose

General Partner, Antler