Flowla secures £1.8m in a seed round led by Revo Capital to scale its automation engine
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The London-based platform has raised £1.8m from Revo Capital and other backers to expand its operations.
Based in London, Flowla provides an automated platform that helps revenue teams manage the entire customer journey from sales to customer success. The workspace consolidates documents and automates administrative tasks to streamline deals and onboarding.
London-based Flowla has secured £1.8m in a seed round led by Revo Capital to scale its buyer journey automation engine. The financing follows sixfold growth over the past six months and will support international expansion into the United States alongside product development.
Additional participants in the round include AI Startup Factory, Turkiye Development Fund, APY Ventures, Sharks and Partners, and angel investors from Salesforce. The company's platform transforms digital sales rooms into no-code automation engines designed to reduce deal volatility and streamline the transition from sales to customer success.
Flowla was founded by cousins Erdem Gelal and Oguz Gelal. The fresh capital will be directed towards expanding the company's content generation capabilities and establishing a dedicated go-to-market team across the Atlantic.
From the founder
"Sales enablement is undergoing a shift; from coaching reps to engineering revenue execution. You can’t rely on human memory to manage complex B2B deals anymore, too much falls through the cracks. Flowla provides the customer facing layer where revenue execution runs on autopilot, ensuring that every follow-up and stakeholder alignment happens instantly and perfectly, every time."
Erdem Gelal
CEO at Flowla
Investor perspective
"We invested in Flowla because Erdem and the team are moving the category beyond ‘Digital Sales Rooms’ and into true revenue orchestration. Their vision isn’t just about helping reps share PDFs, it’s about giving sales leaders a no-code engine to standardize excellence across the entire funnel."
Cenk Bayrakdar
Partner, Revo Capital
Use of funds
- 01Continue product development
- 02Accelerate go-to-market
- 03Expand into international markets
Investors
Cenk Bayrakdar
Revo Capital
AI Startup Factory
Turkiye Development Fund
APY Ventures
Sharks and Partners
Categories
About the company
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Flowla
Flowla builds an automation layer for sales and customer success teams.