Floodlight raises £5.2m in seed funding led by Aleph and 83 North to support e-commerce SMEs
The seed round was led by Aleph and 83 North to back the smart business account provider.
Floodlight provides a smart business account tailored for e-commerce SMEs to manage and optimise their finances. The platform consolidates siloed financial data from multiple platforms into a single dashboard.
London-based e-commerce financial platform Floodlight has secured £5.2m in a seed funding round. The financing was led by Aleph and 83 North, with participation from individual investors including Christopher North, Yuval Samet, and Juan Lobato.
The capital comes as e-commerce SMEs navigate a difficult economic environment marked by high operational costs and rising interest rates. Floodlight plans to use the investment to further develop its platform, which helps businesses aggregate fragmented financial data from bank accounts, payment processors, and store fronts into one unified dashboard.
The company serves e-commerce entrepreneurs by offering dedicated financial insights, debit cards with cash back, and round-the-clock access to human support and coaching. The fresh funding will support the company as it scales its operations to meet growing demand among underserved online retailers.
From the founder
"The community of e-commerce entrepreneurs deserves better than they’re getting today. We want to give SME leaders the tools they need to grow their businesses with confidence. By providing a seamless financial management solution, we help SMEs overcome their daily challenges while unlocking opportunities to set themselves up for long-term growth. They can better serve their international customers, employees, and providers, and ultimately create more value for their businesses,"
Noam Bernstein
Co-Founder and CEO at Floodlight
Investor perspective
"Banks do not serve e-commerce entrepreneurs well. We are here to fix that. We are building a covenant with entrepreneurs that we are here to help them increase their financial resilience and build great businesses. We are incredibly excited to partner with Floodlight and join their commitment to this mission."
Michael Eisenberg
Equal Partner, Aleph
Investors
Categories
About the company
Floodlight
Floodlight provides a smart business account that consolidates financial data for e-commerce SMEs.