Fitr Training secures £920k in pre-seed funding to expand its remote coaching platform.
The oversubscribed round included backing from CrossFit legend Mat Fraser, who joins the board alongside Matt O'Keefe.
Fitr Training is a global software business that provides a remote coaching platform for online trainers and fitness brands. The company offers a unified system to manage billing, client programmes, and business operations.
Fitr Training has secured £920k in pre-seed funding from a group of investors including CrossFit athlete Mat Fraser. The company plans to use the capital to scale its active user base, build new platform features, and expand its team to drive customer acquisition. This raise follows a period of strong growth for the software provider, which supports numerous major fitness brands and independent coaches.
The oversubscribed round brings fresh liquidity as demand for digital coaching infrastructure continues to rise. Alongside the investment, Mat Fraser and HWPO chief executive Matt O'Keefe have joined the board of directors.
From the founder
"The closing of this round is extremely exciting for us, 2021 was a year of incredible growth with a number of big name moves from leading athletic coaching providers and individual coaches. The additional cash reserves provided in this round will allow us to massively increase our investment in the platform's infrastructure and development, pursue more aggressive customer acquisition and build on the progress made over the last year."
Leon Cassidy
CEO and Founder at Fitr Training
Investor perspective
"We are beyond excited to participate in this round and look forward to seeing Fitr Training continue to grow its market share. Our decision to trust Fitr Training to develop the standalone platform for HWPO comes at the end of an exhaustive deep dive into the available providers and through that process we formed an excellent opinion of the management team and the market opportunity for this venture."
Matt O'Keefe
CEO, HWPO
Use of funds
- 01Continue product development
- 02Grow the team
Investors
About the company
Fitr Training
Fitr Training provides remote coaching software for fitness professionals.