Fit Collective raises £3m in pre-seed funding from backers including AlbionVC to scale its fashion sizing technology.
The £3m round was secured from investors including AlbionVC, SuperSeed, True Global, and January Ventures to support team growth and product development.
Fit Collective builds artificial intelligence software that helps fashion brands resolve sizing inconsistencies at the production stage. The platform analyses sales data, fabric behaviour, and return rates to improve profitability and reduce garment returns.
London-based fashion technology start-up Fit Collective has secured £3m in pre-seed funding, marking the largest pre-seed round raised by a solo female founder in the UK. The capital was provided by backers including AlbionVC, SuperSeed, True Global, and January Ventures, alongside an Innovate UK Smart Grant.
The company applies artificial intelligence to address sizing issues at the production stage, operating as a co-pilot for brands to analyse returns and fabric behaviour before garments are manufactured. Its technology is currently utilised by labels such as Rixo, Ro & Zo, and Boden.
The fresh funding will be directed towards team growth, product development, and expanding integrations with global fashion brands seeking to enhance their financial performance and sustainability practices.
Investor perspective
"Fit is one of the fashion industry’s biggest blind spots, and returns are now a board-level issue costing the industry billions. We’re backing Fit Collective because they’re tackling this challenge at its roots. The team is building the kind of intelligence layer we believe will power the next wave of operational transformation in retail."
Valerie Aelbrecht
Investment Manager, AlbionVC
Use of funds
- 01Grow the team
- 02Continue product development
Investors
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About the company
Fit Collective
Fit Collective provides artificial intelligence software to help fashion brands eliminate sizing inconsistencies before garments are produced.