EzTenda secures £1m seed funding from Matthew Freud and others to scale software engineering
The seed round was backed by high-profile investors including Matthew Freud, Jonnie Goodwin and Rhys Oldfield.
EzTenda operates a digital marketplace connecting hospitality venues with drinks brands through an automated tendering system. The platform streamlines negotiations for listings, marketing budgets and brand support.
EzTenda has secured £1m in a seed funding round led by backers including Matthew Freud, Jonnie Goodwin and Rhys Oldfield. The fresh capital will be directed towards automating the tendering software and building out integrations with major hospitality players. Additional funds will support the expansion of the core team as the platform scales.
The company operates an online marketplace designed to modernise how hospitality venues source and negotiate listing deals with drinks brands. Since its launch in May 2022, the service has attracted notable operators such as Stonegate, Firmdale and The Pig Hotels.
From the founder
"Unprecedented times make the old way of brand-led drinks sales unsustainable. The process needs to be reimagined for the digital age, and EzTenda does exactly that."
Sam Showering
Founder at EzTenda
Investor perspective
"I knew immediately I would invest. Tendering made a huge difference to Be At One. EzTenda gives every operator access to the marketing budgets available from every brand, big and small. Whether it be house pour or back-bar, it’s a no-brainer."
Rhys Oldfield
Founder, Rhys Oldfield
Use of funds
- 01Continue product development
- 02Grow the team
Investors
Categories
About the company
EzTenda
EzTenda provides a digital marketplace connecting hospitality venues with drinks brands.