eola secures £2m in seed investment led by Pentech Ventures
The company raised the capital to expand its technology, team, and commercial footprint.
eola provides an operating system that automates bookings, payments, and scheduling for experience and activity providers. The platform helps businesses manage operations and increase revenue.
eola has secured £2m in seed funding led by Pentech Ventures, with backing from Techstars and various travel and technology leaders. The capital will support the company as it expands its technology offerings, grows its team, and scales its commercial presence.
The business experienced significant momentum through 2020, multiplying its customer base and growing fivefold despite pandemic restrictions. With domestic travel and outdoor activities seeing a surge in demand, eola plans to accelerate its expansion across the leisure and experience sector.
CEO Callum Hemsley noted the resilience of the team and partners through a challenging trading period, while Pentech Ventures partner Sandy McKinnon highlighted the platform's utility for operators navigating the market.
From the founder
"We are delighted to have this group of investors onboard for the next stage of our journey. The success we have achieved to date is a real testament to the incredible tenacity and resilience of the team and our customers. Even through the most difficult times, they have been an absolute force of optimism and willpower. 2020 was a difficult year, but seeing how everyone responded was truly inspiring, and I can’t say how grateful I am to be on this journey with them all. Now, we are looking forward to helping ever more experience businesses thrive and grow together with us."
Callum Hemsley
CEO at eola
Investor perspective
"The eola team has crafted an incredible platform which really is an operating system for running experience businesses. To have grown a company during lockdown in this market is incredible and speaks to the value they deliver to their customers. We are excited to back them and help them grow even faster."
Sandy McKinnon
partner, Pentech Ventures
Use of funds
- 01Continue product development
- 02Grow the team
- 03Accelerate go-to-market
